Blogging Bootcamp

Let’s be honest here:

It’s fucking terrifying living in a time where you can’t take a day off from posting without your inquiries slowing down.

It’s discouraging to feel like your income depends on whether you’re in the mood to show up online.

It’s exhausting digging through your camera roll on the daily, trying to find something to post because you know you need it to stay visible.

When you spend your precious time and energy desperately creating content, keeping up with trends, and panic posting to avoid internet oblivion…

You run out of space to focus on what you actually love, what you actually started your business for—your clients, your craft, and your creativity.

So hear me when I say this:

You’re not crazy for wanting to take a week off without worrying that your business is going to disappear…

It’s the world around you that’s made you feel that way.

There IS a better, easier, and more exciting path forward…

And it’s not as scary as you think it is.

I'm a wedding-photographer-turned-copywriting-queen who’s been running a booked-out blogging business for 5 years. I've been lucky enough to blog for some big names in the wedding and elopement industry, and help every one of my clients create recurring revenue, connect with the right audience, and generate quality leads behind the scenes while they focus on what they love most: serving their clients.

After blogging for myself as a photographer, I realized that SEO bros with college degrees were the ones teaching all the SEO information out there, and they were super out of touch with my demographic as a creative business owner.

Worked with some of the biggest names in the wedding and elopement industry

Helped countless long-term clients see long-term results + show up on page 1

Helped organic search become the #1 lead source for many of my clients

Developed my signature “SEO and” approach to small business blogging

Now, I'm here to help YOU finally find your confidence when it comes to blogging for your creative business so that you can reach your ideal clients, generate new income, and build trust with every single person who lands on your website.

Oh, and I want you to actually be able to live your life instead of living behind your computer. Duh. Say goodbye to hours of creating content that barely gets likes, & helloooo to a new abundance of time to get lost in your favorite books, embrace more time offline, say yes to plans with friends, and be present—all while your blogs work for you behind-the-scenes.

I’m guessing you’ve already tried one (or many) of the following:

→ Taking other blogging courses that left you more confused than when you started

→ Writing blog posts only for SEO and Google, and not for the humans who are actually reading them

→ Listening to podcast after podcast about why you should blog, without giving you any tangible steps to help you do it

→ Hiring a cheap blogger or VA who didn’t understand the wedding industry

→ Blogging without structure, strategy, or intention, and never seeing results

→ Using AI to speed up the process, only to end up with blogs that sound like every other piece of content on the internet

“Danielle broke down blogging, a topic that can honestly be so scary, confusing, and intimidating, and made it into something that I feel excited and confident about implementing into my business. She is an amazing teacher and breaks down complicated topics like SEO and analytics in ways that are easy to understand and use to better your business. It’s clear that she truly GETS blogging and how to make it work for your business— and she knows how to pass that knowledge on in a way that anyone, even total beginners to blogging, could use.

I left the course with a list of so many topics I could write about that I feel confident about continuing to grow on my own. I cannot recommend this course from Danielle enough. After learning from Danielle, I’m actually excited to keep writing blog posts for my business!" —Kayla Simon

Finally feel in control of your marketing instead of controlled by it.

Book dream clients consistently without needing to show up online every day.

Go offline during vacations without worrying your business will disappear.

Feel confident knowing every blog you write has a purpose, and brings in inquiries.

Stop panic-posting, and start attracting clients who already feel connected to you.

Reduce burnout and reclaim your creativity—because your marketing isn’t draining you anymore.

Enter your bullet points here..

This is a BRAND NEW lesson I recorded at the end of 2025… and honestly, it’s one of the most valuable in the entire course.

Here's what it covers:

The signature Defy “SEO And” approach to blogging
How to appeal to real humans in a world filled with AI slop
How to write better titles that make you stand out on Google
6 ways to convert your readers into inquiries

The best part? I’m breaking down two real blog posts I’ve written for a client to show you exactly how to put all of this into action.

And alllll of that is in addition to EVERYTHING that’s already in the course…

Oh, and one more thing…

Because I believe in the value of blogging with intention + purpose, and not just blindly following SEO rules:

Led by my very own business coach of 4+ years, Chelsea Abril

During the OG live round of the Bootcamp, I brought my coach Chelsea in for a group call before we moved through any of the core program lessons.

Chelsea led us through her signature Values Exercise that she and I do 1-2 times every year to make sure that every decision I make in my business aligns with my values, priorities, and the life I want to create for myself.

And I knew this would be an invaluable part of the Bootcamp that would set it apart from every other blogging course out there.

You’ll get access to the replay of this lesson that you can follow along with on your own, where Chelsea will lead you through:

Get crystal clear on what actually matters to you so your blogging strategy feels grounded, intentional, and aligned—not reactive or forced.
Create personal “bumper lanes” for your business that eliminate overthinking and make yes/no decisions feel faster, easier, and lighter.
Set goals that support your life, not just your revenue so that your blogging growth feels sustainable, energizing, and worth showing up for.

Chelsea charges $750 for a coaching call with her… but you’re getting access to her wisdom for FREE when you join the Bootcamp.

Will I have immediate access to the course once I make my purchase?
Yes you will! And you'll have it for LIFE, so no need to rush your way through. This also means you get access to any + all lessons I add in the future!
How long will this course take me to complete?
While this course IS self-paced, I recommend trying your best to follow a 1-module-per-week schedule. This will help you move through the course at a realistic pace to make sure you understand everything, and that you have time to complete the module homework assignments before moving on!
Will I have 1-1 access to you during this bootcamp?
No, you will not have 1-1 access, but you will have opportunities to ask me questions on every Blog-A-Long!

I host these virtual co-working sessions once a week, and you can register for free here: https://luma.com/blog-a-longs
Is this course only for wedding & elopement photographers?
The examples I use throughout the course will be geared specifically toward wedding, elopement, & couples photographers, but the strategies will apply to any type of photography! I've also had multiple VA's/other bloggers take this course and use the knowledge to grow their own businesses.
Am I able to get a refund on this bootcamp if these strategies don't work for me?
If you come back to me in 6 months and show me at least 6 blogs that you've written, and they've had zero effect, I'll do a brief review of those blogs to ensure you've implemented the course strategies correctly. To gain the most from this course, make sure you're completing the module homework, and working through the course at a realistic pace.
Can I participate in this boot camp if I've NEVER blogged before in my life?
YES—in fact, I designed this bootcamp for you!! You are so welcome in this series of classes because I will be teaching you a step-by-step process to understanding how to blog. And if you HAVE blogged, you can use these strategies to improve past blog posts as well as publish new ones!

Spending hours on your blog post just isn’t worth it without a proper strategy. It’s not only a waste of your precious time, but a waste of your KNOWLEDGE. Your expertise and experience can serve so many future clients through blogging, but only if you create each blog post with Google in mind.

This bootcamp will help you build the momentum you need to kickstart your blogging and get you READY for your next wedding season. Your future clients are waiting to discover you on Google—don’t keep them waiting any longer

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