The old era of SEO is dead. . .

It's time to start writing blogs that do more than just rank on page 1.
You've spent years trying to create your own blogging processes, trying to piece together what you've learned from random freebies, SEO courses you bought four years ago, and endless Google searches.

You have everything you should need to get started.
but for some reason...
Blogging still feels like such a fucking chore.
Maybe you’re embarrassed because you feel like you should know how to blog at this point in your business.

Maybe you’re insecure because you don’t know if people will give a shit about what you have to say.

Maybe you’re afraid to start because learning feels like WAY too big a hurdle at this point.

You could have already invested thousands of dollars in every SEO and blogging course there is, and still be here, frustrated, feeling like nothing makes sense. Like your time has been wasted.
Here’s the secret sauce that every one of those courses has failed to teach you:
You don't just need to learn a strategy - you need to build a foundation.

With the rise of AI content on the internet and the ever-evolving Google algorithm, it’s impossible to tell every business owner out there that THIS is the solution that will work—and that it will work forever, no matter what.


To achieve real, long-term results when blogging for your business, you have to build a strong foundation of knowledge and follow a well-rounded, sustainable strategy—to feel confident applying it in a way that makes sense for your unique business.
After seeing my clients struggle to keep up with the pressure to post on Instagram every day and being exhausted by all the archaic SEO information taught by middle-aged men I couldn't relate to, I developed my own strategy.
A strategy that would not only attract my clients' ideal customers, but help elevate their customer experience from beginning to end.
More dream clients, less time wasted.
My goal now? To help as many business owners as possible discover what it looks like to use the bare minimum SEO and blogging strategies so they can have more free time, more energy to put toward their clients, and live the life that motivated them to start their damn business in the first place.
Hi, I'm Danielle!
After getting into blogging as a photographer myself, I quickly realized that all of the SEO information out there was taught by SEO bros with college degrees who were super out of touch with my demographic as a creative business owner.

1200+ blog posts later, I've. . .
Worked with some of the biggest names in the wedding & elopement industry
Helped countless long-term clients see long-term results + show up on page 1
Helped organic search become the #1 lead source for many of my clients
Developed my signature “SEO and” approach to small business blogging

The Defy SEO And approach ensures that your blogs are doing more for you than just ranking on page 1: they're converting inquiries into real, adoring clients who will RAVE about you for years to come.
And now, I’ve compiled everything I’ve learned from the past 5 years + 1200 blogs into one ultimate resource to put in your hands.
introducing
The Blog Bible  
A resource that helps small business owners write better blogs faster (that do more than just rank on page one), through well-rounded education using my signature “SEO And” approach.

Instead of focusing ONLY on how to get your blog posts to page 1 of Google...
This will cover how to use blogging to:
Serve your entire marketing funnel, from lead generation → customer retention
Keep potential clients engaged with your website in a meaningful way
Convert cold leads → hot ones who can’t wait to work with you
Serve every client an above-and-beyond experience
Upsell your products and services
Maximize your ROI per client
Make the rest of your marketing + content creation 100x easier
"This is so much more than a guide to SEO—
it's an approachable (and wildly thorough) outline to structuring your online marketing presence in a sustainable and impactful way." 

—Marcella Laine
You're here to fast-track your blogging process and help you write better blogs faster.
So here's how I know the Blog Bible is perfect for you...
Not everyone has...

 Thousands of dollars to hire a full marketing team
The time to write three blog posts every week
The bandwidth to learn every single detail of a complex SEO plan
The energy to continue hodge-podging together a messy blog plan & never following through

And if you learned how to blog using a one-size-fits-all approach, chances are you don’t feel confident applying the skills in a way that works for your unique business, goals, and audience.

That’s why I created a foundational document with my ENTIRE Defy curriculum that you can refer to anytime, anyplace—your blog posts will still be relevant even if Google disappears and AI takes over the damn world.
"I could not be more obsessed with the Blog Bible. Danielle truly outdid herself.
She makes SEO so approachable and fun to learn about (when it usually feels so overwhelming and boring). As someone with a decent working knowledge of SEO, I still learned so much—but this would also be the perfect starting place if you are completely new to the topic.

I’ve never felt less intimidated by SEO or more excited to sit down and blog/actually use what I learned from a guide. THANK YOU for making SEO fun (finallyyy)!”
—Ali Macy, wedding & elopement photographer
A DIY APPROACH TO BLOGGING WITH A DONE-WITH-YOU FEEL
So what’s inside the Blog Bible?
Take a peek at every chapter I've included:
️ Why You Should Give a Shit About Blogging ️ What Is SEO?
️ Common Blogging Mistakes
️ Quick Reference Glossary
️ How to Write Blog Titles That People Want to Click
️ What Are Headers?
️ WTF Do I Blog About?
️ Blog Copywriting 101
️ Keyword Research
️ Blogging Websites + Platforms
️ Image Optimization
️ Planning + Scheduling Your Blog Posts
️ Promoting Your Blog
️ Repurposing Your Blog
️ How to Update Old Blog Posts for Fresh Traffic
️ What is the Google Index & Why Does It Matter?
️ Data + Analytics
️ My Favorite Blogging Tools + Programs
️ Step-by-Step Blog Checklist
️ Sample Blog Post
Here's what to expect:
Quickly search for what you need, when you need it with my easy-to-navigate Google Doc (no need to pull another file out of your PDF graveyard!)

Speed up your blogging process with direct links to the tools + programs I use

Feel supported with clarity + confidence through visual tutorials

Stop looking up random definitions on Google with my quick reference glossary

Trust that you're never missing a step with my start-to-finish blogging workflow

Feel confident knowing you're writing exactly how I would with the included sample blog outline
"If  you're on the DIY path to blogging for your biz, this is the roadmap you've been looking for.

The Blog Bible is an incredible all-in-one resource that answers every question you could have about SEO and blogging strategy. I know I’ll be referencing the Blog Bible all the time. It’s truly a game-changer!


—Jess Rankin, wedding & elopement photographer
"This is a resource that feels like the ability to ask a trusted SEO expert anything at anytime.

If you’re fascinated and excited by SEO like I am - you will devour this guide, and come back to it time and time again."

—Marcella Laine, elopement photographer
Get instant access to
The Blog Bible
My clients pay me upwards of $4000 per contract to have me write their blog posts using the exact approach I teach you in the Blog Bible...

Let’s be real, though: not everybody can afford to invest that much in 1:1 outsourcing (especially in this economy).
Get access to my 5 years of expertise for a fraction of the price that my clients pay me.
"Every question our students have ever asked us is in this Blog Bible.

It's so so so valuable, and I highly recommend the Blog Bible by Defy Creative Co. Go buy it!”


—Shayna Lloyd of HYBRID HANGOUT

"Literally any question I could think of surrounding blogging? It's there.

And the fact that you don't just explain but actually SHOW how to do everything just makes this THAT much more valuable!! Seriously a lifesaver!”

—Alexis Minick, wedding & elopement photographer
Last chance, babe: make it yours.
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      FAQs

      You got Q's, I got A's!

      • What topics does the Blog Bible cover?
        - What Is SEO?
        - Common Blogging Mistakes
        - Quick Reference Glossary
        - How to Write Blog Titles That People Actually Want to Click
        - What Are Headers?
        - WTF Do I Blog About?
        - Blog Copywriting
        - Keyword Research
        - Blogging Websites + Platforms
        - Image Optimization
        - Planning + Scheduling Your Blog Posts
        - Promoting Your Blog
        - Repurposing Your Blog
        - How to Update Old Blog Posts for Fresh Traffic
        - Data + Analytics
        - My Favorite Blogging Tools + Programs
        - Step-by-Step Blog Checklist + Sample Blog Post
      • Can I use your approach even if I'm not in the wedding industry?
        YES, absolutely! Most of my clients are wedding pros because of my background in the industry. However, what I teach can help any small business owner looking to enhance their blogging skills.
      • Can you show me some results you've gotten using your approach?
        Absolutely! Check out my "Results" Instagram story highlight for all kinds of killer client results using the exact approach I teach in the Blog Bible.
      • How long will it take to see results? How do I know this will work for me?
        While I can’t ever guarantee rankings, website traffic, or clients, I can guarantee that the blogs you write using my unique approach will give you the BEST opportunity to get in front of your people organically. How fast you rank and the volume of traffic you bring in depends on a variety of factors outside of my control, including:

        - The conversion rate of the rest of your website outside of your blogs (after all, your clients will need to navigate the rest of your site to see if you’re a good fit after reading a blog!)
        - How much SEO work you’ve done in the past
        - How long your website has been live
        - How much content you’ve published, and more

        That said, my clients have seen page 1 rankings anywhere from 2 weeks to 6 months after publishing a blog using this approach, and many have seen their inquiries from Google skyrocket.

        One of my recent clients even told me that after working together from 2022-2023, the blogs I wrote have now become one of the main sources of leads for her elopement business in 2025!
      • Do you offer refunds?
        Due to the digital nature of this product, and my confidence in the benefits you’ll see from consistent blogging, no refunds will be given.